Local SEO Tactics and Digital Marketing Strategies

Use Online Reputation Management To Drive More Traffic and Improve Your SEO!

Online reviews are very important, not only for helping to build trust with potential customers, but also as it relates to the overall SEO of your website.

From Google, Facebook, and Yelp, to Angies List, the BBB, and many more…customers can leave their feedback an a number of places today.

As a local service business, you need to take control of these review portals, so you can not only view and manage the customer reviews, but also to leverage them and take advantage of the praises in your marketing strategy!

YOU'LL LEARN

• Overview of automated review capturing systems
• At what point should you consider using an automated review capturing system
• How to get more customers to leave you a positive review
• How to remove the barriers for customers to leave a review for your business
• How asking for feedback instead of a review will increase your review rates
• How to get your customers onto the "leave a review" screen within Google (and others) within seconds
• How to get 2x or 3x more reviews from your customers
• How to get email alerts when customers leave a review, good or bad, on any review portal

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode13

As a local service business, it can be annoying when you get price shopper phone calls. However, the reality is that we are ALL price shoppers!

Don't shy away from giving price quotes and estimates over the phone, because that is what customers really want.

In this episode we'll cover some of the best tactics and strategies we've uncovered to handle price shoppers, and convert them into great customers while your competition turns them away!

YOU'LL LEARN

• Best practices for new customer call handling to convert more prospects into new customers
• How to quickly instill confidence in new callers and win them over
• Tactics to identify "price shoppers" and quickly convey your value
• Leveraging a call handling script to funnel customers into your sales process
• Why price checking your competition is so important
• How to use text message follow up's to convert more prospects into customers
• The 3 R's - Referrals, Reviews, and Repeat business
• Using the "bookends" price quoting method to give an estimate to every single inquiry
• How the "bookends" price quoting method builds confidence and converts more customers
• How to "tell" a customer you're going to follow up, instead of "asking" them
• How to avoid providing free tech support and wasting time on the phone for DIY callers

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode12

Learn How To Use Improved Call Handling Strategies To Charge More For Your Services!

As a local service business, it can be annoying when you get price shopper phone calls.  However, the reality is that we are ALL price shoppers!

Don't shy away from giving price quotes and estimates over the phone, because that is what customers really want.

In this episode we'll cover some of the best tactics and strategies we've uncovered to handle price shoppers, and convert them into great customers while your competition turns them away!

YOU'LL LEARN

• Best practices for new customer call handling to convert more prospects into new customers
• How to quickly instill confidence in new callers and win them over
• Tactics to identify "price shoppers" and quickly convey your value
• Leveraging a call handling script to funnel customers into your sales process
• Why price checking your competition is so important
• How to use text message follow up's to convert more prospects into customers
• The 3 R's - Referrals, Reviews, and Repeat business
• Using the "bookends" price quoting method to give an estimate to every single inquiry
• How the "bookends" price quoting method builds confidence and converts more customers
• How to "tell" a customer you're going to follow up, instead of "asking" them
• How to avoid providing free tech support and wasting time on the phone for DIY callers

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode12

A key component to any marketing strategy is trackability.

One area that is often overlooked by local businesses is tracking the number of phone calls that come in. This is a huge mistake! However, it is pretty easy to solve with a call tracking software solution.

We'll break down the features and benefits of a good call tracking solution, and share the best practices that we've compiled over the years - both from using this technology ourselves, and with the hundreds of clients we've worked with.

It's surprisingly affordable, and the benefits are numerous!

YOU'LL LEARN

• Why you should use call tracking software
• What is call tracking software
• How to use call tracking and recording to measure your results
• How to establish a baseline of leads you're currently getting
• How to obtain a phone number for any area code
• Using tracking phone numbers to measure marketing campaigns
• Using tracking phone numbers to test market in specific cities
• How to use call recordings to train your sales and service teams
• How to increase your sales conversions using call recordings
• Best practices for efficient call reviewing as a manager or owner
• How to alert your team of new customer calls with "whispers"
• How to use call recordings to find new product or service opportunities
• Using call tracking software instead of a notepad when you're mobile
• How to leverage call data to develop call handling scripts or talking points

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode11

Use Call Tracking Software To Gain Insights and Increase Customer Conversions

A key component to any marketing strategy is trackability.

One area that is often overlooked by local businesses is tracking the number of phone calls that come in.  This is a huge mistake!  However, it is pretty easy to solve with a call tracking software solution.

We'll break down the features and benefits of a good call tracking solution, and share the best practices that we've compiled over the years - both from using this technology ourselves, and with the hundreds of clients we've worked with.

It's surprisingly affordable, and the benefits are numerous!

YOU'LL LEARN

• Why you should use call tracking software
• What is call tracking software
• How to use call tracking and recording to measure your results
• How to establish a baseline of leads you're currently getting
• How to obtain a phone number for any area code
• Using tracking phone numbers to measure marketing campaigns
• Using tracking phone numbers to test market in specific cities
• How to use call recordings to train your sales and service teams
• How to increase your sales conversions using call recordings
• Best practices for efficient call reviewing as a manager or owner
• How to alert your team of new customer calls with "whispers"
• How to use call recordings to find new product or service opportunities
• Using call tracking software instead of a notepad when you're mobile
• How to leverage call data to develop call handling scripts or talking points

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode11

Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy?

Believe it or not, there is a whole host of services out there just waiting to help you find the answer!

In this episode we'll go over some of these tools, and how you can use them to spy on the competition and get new keyword ideas.

YOU'LL LEARN

• Discover who your main online competitors are
• Find out which keywords your competition is targeting
• Best practices to study what is working for competitors
• How to research other markets to find trends
• Online tools and resources for spying on the competition
• How to discover niches your competitors are ignoring

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode10

Spy On Your Competitions Keyword Strategy

Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy?

Believe it or not, there is a whole host of services out there just waiting to help you find the answer!

In this episode we'll go over some of these tools, and how you can use them to spy on the competition and get new keyword ideas.

YOU'LL LEARN

• Discover who your main online competitors are
• Find out which keywords your competition is targeting
• Best practices to study what is working for competitors
• How to research other markets to find trends
• Online tools and resources for spying on the competition
• How to discover niches your competitors are ignoring

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode10

Everyone's heard of a keyword, but do you really know what a keyword is?

In Episode 9 we'll break down the definition of a keyword, and what that really means for you when it comes to getting traction in search engines like Google and Bing.

We'll also talk about how to use free Google tools to research keyword ideas, and how to choose the best keywords for your website.

YOU'LL LEARN

• What is the working definition of a keyword
• How many keywords you should focus on
• How to pick relevant keywords
• How to research for new keywords
• Keyword research and discovery tools
• Creative ways to uncover hidden keyword niches

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode9

How To Pick The Best Keywords For Your Website

Everyone's heard of a keyword, but do you really know what a keyword is?

In Episode 9 we'll break down the definition of a keyword, and what that really means for you when it comes to getting traction in search engines like Google and Bing.

We'll also talk about how to use free Google tools to research keyword ideas, and how to choose the best keywords for your website.

YOU'LL LEARN

• What is the working definition of a keyword
• How many keywords you should focus on
• How to pick relevant keywords
• How to research for new keywords
• Keyword research and discovery tools
• Creative ways to uncover hidden keyword niches

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode9

We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile friendly" website, what a a responsive website is, and how to have a "mobile first" design approach to building your website.

We will also dig into what it takes to get your website secure using SSL security. Learn why both topics are extremely relevant to your SEO, and how implementing best practices for these areas will help your website search rankings!

YOU'LL LEARN

• What it means to have a "mobile friendly" website
• The difference between mobile friendly, responsive, and mobile first website approaches
• How to design a website with best practices for mobile usage in mind
• Why it's important to design your website for mobile usage
• What is SSL security for your website
• Why is SSL security important for your website
• What will happen if you ignore Google's SSL security warning

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode8