Localization Today

By Manuela Rosso-Brugnach and Laÿna Droz

By exploring how different linguistic traditions frame human relationships with the natural world, the authors illustrate how language influences our views on sustainability and argue that embracing multilingualism has tangible impacts on how environmental challenges are addressed.

By Jose Palomares

Originally from Peru, Karla, Karina, and Kathy made their way to the United States and eventually reached the top of the localization industry. This is their story: one of resourcefulness over resources, of lifting while climbing, and of proving that sometimes the most revolutionary act in business is refusing to succeed alone.

By Belén Agulló García and Carme Mangiron

Universal design aims to create environments and products that are usable by as many people as possible, regardless of age, size, ability, disability, or background. The authors argue that universal design in video games should be an intrinsic part of creating an excellent user experience rather than an afterthought.

By Jace Norton

The author discusses the role of AI in Indigenous language access, arguing that AI has little practical value for Indigenous language interpretation largely because Indigenous and other low-resource languages lack the massive datasets needed for AI to function effectively for interpretation and translation.

By Ewandro Magalhães

Prompted by his own experience of co-authoring an article with AI, the author explores a “fourth type of translation” — that between human and machine. He considers the protocols for AI collaboration: At what point does assistance cross into ghostwriting? When does augmentation become abdication?

Explore how Pinterest and RWS collaborate to deliver culturally resonant user experiences worldwide. Moderated by Eddie Arrieta (CEO, MultiLingual Media), the discussion features: Francesca Di Marco – Head of Internationalization, Pinterest Maureen Lalaymia‑Phillips – Program Director, RWS Group Hear their strategies for best practices, effective collaboration, and the future of global UX.

In this episode, Anne Marie Coliander, co-founder and conference organizer of the Nordic Translation and Interpretation Forum (NTIF). Since 2011, NTIF has provided a platform for the Nordic and Baltic language industry to share knowledge, strengthen relationships, and highlight the region’s unique challenges and opportunities.

She reflects on her 30+ years of experience in the industry, the importance of in-person events in a post-pandemic world, and the Finnish concept of SISU as the theme of this year’s conference. Explore what makes regional events different from global gatherings, the role of cultural diversity in shaping the agenda, and why business in the Nordics sometimes starts in the sauna.

Forrester’s first-ever Wave for Translation Management Systems is here—and it just made language tech a board-level conversation. In this episode of Localization Today, Eddie Arrieta sits down with Georg Ell (CEO) and Jason Hemingway (CMO) of Phrase, named a leader in the inaugural report with top scores in 21 of 26 categories.

We unpack why the Wave matters now, how AI, orchestration, and quality scoring are driving hyper-personalized, multimodal experiences, and what enterprises can do in the next 90 days to turn multilingual content into measurable growth. Georg and Jason also dig into partner ecosystems, transparent roadmaps, and automation outcomes—plus where agentic workflows really stand.

Adobe’s Ankush Sharma (Sr. Director & Head of Globalization Engineering) breaks down how his team delivers multilingual experiences at scale—across 100+ languages—by embedding MT and GenAI into Adobe’s platforms. We dive into the shift from pilots to production, human-in-the-loop quality, multimodal (text, image, video) workflows, and the real gains in speed, cost, and cultural relevance.

Ankush also previews Adobe’s Globalization Summit 2025—Accelerating the Globalization AI Ecosystem—a free, invite-only, tech-forward gathering for product leaders, engineers, linguists, LSPs, and AI innovators (Nov 12–13, Noida/Delhi, with virtual access). If you’re building or buying GenAI for global content, this one’s for you. Details and interest form in the show notes.

Founder & CEO of TBO — and Juntos co-founder — Charles Campbell joins us to unpack what Vamos Juntos Mexico City revealed about Latin America’s role in our industry and what’s next for Buenos Aires (March 2026). We cover enterprise buyer momentum, why events in the Global South matter, and a clear-eyed take on AI’s real impact (8% revenue dip, 25% cost savings), hiring, and skills. Plus: venue details (UCA, Puerto Madero), programming goals, and an open call for speakers (through Sept 15).