We sell life insurance to a variety of people for a handful of reasons, and today I want to highlight one of the common themes involved when someone approaches us about a life insurance purchase.

To be sure, there are several reasons why someone might want to buy life insurance.  And when it comes to cash value life insurance, the motivations multiply and often overlap a bit.

We have a specific example of one motivation that came up recently, and I think it explains the scenario really well.

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