In this episode, RETHINK Retail Co-Founder and Managing Director Paul Lewis welcomes Rob Garf, Vice President and General Manager for Retail at Salesforce, to the show to discuss what's in store for Holiday 2022.

During their conversation, Rob shares insights from Salesforce's recently released 2022 Holiday Predictions and Holiday Planning Guide for retailers. Hear why retailers that have brick-and-mortar locations are going to grow at a 1.5x higher rate than those without, why retailers are caught playing discount chicken, and why Rob believes "margin will be the Grinch that Stole Christmas."

About the guest: With more than 25 years of global retail experience as practitioner, industry analyst, strategy consultant, and software leader, Rob Garf is no stranger to the industry and the challenges retailers face.

He currently leads retail strategy, product, and insights—and advises senior executives globally on digital transformation. Rob is also a frequent industry speaker, a member of NRF’s Digital Council, and Chair of the Retail Customer Advisory Board.

Read Salesforce's 2022 Holiday Predictions Report: https://www.salesforce.com/blog/holiday-shopping-predictions/

Read Salesforce's Holiday Planning Guide: https://www.salesforce.com/resources/retail/holiday-readiness/

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