https://marketingresourcehub.com Lori Turner-Wilson isn’t just the CEO and co-founder of RedRover Sales & Marketing Strategy—she’s a trailblazer reshaping the B2B marketing landscape. With over three decades of experience, Lori has pioneered an ROI-first approach that sets RedRover apart as one of the only full-service marketing firms in the U.S. to guarantee results. Her latest best-selling book, The B2B Marketing Revolution: A Battle Plan for Guaranteed Outcomes, introduces The 12 Battles™ Framework, a revolutionary methodology that helps businesses cut through the noise and generate predictable marketing success.

In this episode, Lori shares game-changing insights from her groundbreaking research on mid-market B2B CEOs, revealing where businesses should invest their marketing dollars for maximum return. She discusses the key performance indicators (KPIs) that matter most, why traditional marketing strategies often fail, and how to build a high-impact, research-driven marketing strategy. If you’re ready to take control of your marketing ROI and outmaneuver the competition, this conversation is your battle plan for success!

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