The CMO Podcast

Lorraine Barber-Miller (ADP) | B2B with Purpose


Listen Later

Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services. 

As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around consulting partnerships with well-known companies such as Apple, Twitter, Salesforce, Adobe and Microsoft.

Now Lorraine is the SVP and Chief Marketing Officer at ADP. Her leadership is breathing heart and soul into this human resource company in very interesting ways. Since she started there, the company’s shares have gone up significantly, along with their acquisition of new customers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

The CMO PodcastBy vYve & Jim Stengel

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

345 ratings


More shows like The CMO Podcast

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,450 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

114 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,217 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,264 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,987 Listeners

How Leaders Lead with David Novak by David Novak

How Leaders Lead with David Novak

585 Listeners

The Best One Yet by Nick & Jack Studios

The Best One Yet

9,715 Listeners

Nudge by Phill Agnew

Nudge

177 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

46 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,678 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,213 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

207 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

359 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

21,194 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,469 Listeners