As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to.Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan" rel="noopener noreferrer" target="_blank">Klaviyo</a>

As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo

As head of marketing at LoyaltyLion, there’s not much Fiona Stevens doesn’t know about how brands are creating successful loyalty programs! So, quite frankly, we couldn’t run our first month on loyalty without getting Fiona on board! Hit play to find out WHY you need a loyalty program, WHAT it can do for you, WHEN you should add it to your marketing mix - and lots of clever ways to make it deliver what you need it to.Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_source=captivate&amp;utm_medium=episodenotes" rel="noopener noreferrer">KeepOptimising.com</a>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer">Klaviyo</a>

Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Google Ads
- Next Mini-Series = SEO
- Last Mini-Series = Email and SMS
 
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. 
>> Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Google Ads - Next Mini-Series = SEO - Last Mini-Series = Email and SMS Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Google Ads
- Next Mini-Series = SEO
- Last Mini-Series = Email and SMS
 
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, &amp; Improving Conversion Rates

You can hear a new episode for free every Wednesday. 
Each episode lasts about 30-45 minutes and is audio only.

AND at the end of each month we also have a Live Q&amp;A webinar where you get to ask your questions of our guests. 
&gt;&gt; Sign up for the next one here: https://keepoptimising.com/webinar/

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show

About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Join our email list: https://keepoptimising.com/

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Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion

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