March 20, 2026

Loyalty Metrics Questioned, U.S. Travel Ticks Up, Force Majeure Tightens

3 minutes

Travel’s obsession with loyalty member counts is being challenged, U.S. inbound travel edges up after months of decline, and event planners face stricter force majeure realities as geopolitical risk reshapes contracts.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down why loyalty growth doesn’t always translate into lower acquisition costs, how inbound demand remains uneven despite a slight rebound, and why force majeure clauses are becoming more restrictive in a more volatile travel environment.

This episode is presented by Lodgify!

Articles Referenced:

Honorable Mention: @AskAConcierge on IG
Travel’s Most Celebrated Number Is Its Most Meaningless
U.S. Travel Breaks 9-Month Losing Streak — But Just Barely
War, Contracts, and the New Reality of Force Majeure

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