In this week's roundup we are joined buy Pudgy Penguins founder Luca Netz to unpack the recent Pengu token launch. He shares the journey from surviving the bear market with just $500k in the bank to becoming a global brand in Walmart, and explains why Pudgy Penguins is positioned to become crypto's first consumer conglomerate. The conversation delves into the challenges of fundraising for IP projects, strategic decisions around launching on Solana versus Abstract L2, and how the project aims to transcend traditional memecoins to become a cultural phenomenon. Thanks for tuning in!

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Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork

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It's time for an on chain Binance to emerge.

Magic Eden is getting into token trading and their vision is to become on chain Binance and then much more as the entire world ends up moving on chain

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The self-custody wallet that's built for swapping. Created for a multi-chain world by the most trusted team in DeFi.

Available on Chrome, iOS, and Android.

https://blckwrks.co/UniswapWallet

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$cmETH, a Mantle native liquid restaking token, will launch together with Season 2: Methamorphosis, allowing users to easily participate in restaking, and earn $COOK rewards in addition to other yields.

$COOK, the governance token of mETH Protocol, will allow holders to play a pivotal role in directing the strategic future of mETH Protocol.

Learn more: https://x.com/mETHProtocol

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Timestamps:

(00:00) Introduction

(02:51) Pudgy Airdrop Review

(12:16) Why launch a coin

(24:56) Solana, zkSync, L2 Decision Making

(30:53) Skale Ad

(31:32) Magic Eden Ad

(32:16) Uniswap Ad

(32:48) Mantle Ad

(33:43) Ledger Ad

(34:30) Walmart Deal making

(51:48) Difficulty of Raising

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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.