I've got an incredible guest today. His name is Lucas Botkin and he is the founder of T. Rex Arms, a firearm accessory manufacturing company. But this conversation took an early turn away from firearms and more into how to build a thriving business using the power of social media. But don't worry, we still talk about firearms stuff – night vision, optics, body armor, training, etc. But even if you're not into firearms, we have some topics for you including the power of money, how to manage people correctly, human psychology, making a stand for something, building customer relationships, and how to build a firearms (or any other type) of empire.

SHOW HIGHLIGHTS:

• You don't have to have everything figured out by age 20
• You can do what you enjoy AND make a lot of money
• Shifting focus from the product to the people
• Working with coaches and mentors
• Building trust through social media presence
• Why companies have public relations issues
• An effective strategy to build brand loyalty
• Making time for personal development
• Trends of the firearms community in 2022
• Protecting businesses during "peaceful" protests
• Maintaining professionalism in appearance and behavior
• Being an ambassador for the gun ownership community
• Demonstrating competence to new gun owners

The Iron Council is officially open, gents. And, if you're not familiar with what the Iron Council is, consider it your band of brothers.

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