Man in the Mirror went overseas for the first time last month! I was the guest of the Santa Eulalia Perfumes brand, which is part of the stunning Santa Eulalia department store in Barcelona, Spain. The original shop was founded in 1843 and today, on a different site, is the premium multi-brand fashion store in the city.

Santa Eulalia stock some of the finest designer brands including Tom Ford, Alexander McQueen, Balenciaga, Chloe, Jil Sander to name just a few. They also create their own made-to-measure suits, menswear and tailoring under the Santa Eulalia name. Luis Sans is the President of store and the fragrance house, he’s the fourth generation of his family to be custodians of the brand and he very kindly agreed to take part in ‘Man in The Mirror’ in September 2025. 

Santa Eulalia Perfumes represent the essence of Barcelona - showcasing both the traditional and the cosmopolitan sides of the city. There is a new intense, more powerful collection of some of the classic fragrances under the ‘Forte’ banner. They are available in some of the best perfume boutiques globally, as well as in the Santa Eulalia shop itself. In the UK the range is in Liberty. 

Luis mentioned the following products from his morning and evening routines:

Proraso - Shaving Soap:

https://proraso.com/en/products/shaving/

Santa Eulalia Perfumes - 175, Obscuro, Marinis:

https://www.santaeulalia.com/en-gb/collections/perfumes-santa-eulalia/perfumes

In the UK:

https://www.libertylondon.com/uk/brands/s/santa-eulalia/

You can find Santa Eulalia Perfumes on Instagram at:

https://www.instagram.com/santaeulaliaperfumes/

Santa Eulalia Store on IG:

https://www.instagram.com/santaeulalia1843/

Brand website:

https://www.santaeulaliaperfumes.com/en/

(PR trip)

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Thanks to Anders Sundberg for ‘Man in the Mirror’ sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music. 

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