Luke Burgis (ethical entrepreneur, mimetic desire expert) reckons none of us knows what we want. We like to think we are incredibly original creators of our artfully curated lives. But, in fact, we only ever mimic others’ desires. Luke’s thesis draws on the work of philosopher Rene Girard who coined the term “mimetic desire” and who has become an obsession among Silicon Valley bros. I was keen to find out why Girard’s idea has become so hot and asked Luke to join me to put things straight.

Luke is a veteran entrepreneur, the entrepreneur-in-residence at the Catholic University of America in Washington, DC and the author of Wanting: The Power of Mimetic Desire in Everyday Life, named by the Financial Times as one of the most important business books of 2021.

In this chat we cover how the social media pile-on is not so much about difference, why women are so often scapegoats and how Lamborghini cars came about due to a mimetic rivalry with Ferrari (and their bad clutches).

SHOW NOTES

Wanting is available to purchase here

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