November 20, 2024

Lyndsey Simpson is Redefining life (and work) for us over-50s...

34 minutes

My guest this time is Lyndsey Simpson: founder & CEO of 55/Redefined. Recognising a gap in the market for a brand that answers the call of the ‘bet-your-ass-I-can’ over-50s, Lyndsey set up 55/Redefined to fly the flag for those who may be getting older but have no intention of slowing down (inspired - not retired!).

Just five years ago, Lyndsey was planning to retire early from her role as CEO of an HR firm when a special assignment lit a fire in her imagination. She was shocked that the hundreds of retired bankers she recruited for that assignment almost all agreed that retiring had been a huge mistake…

The statistics are quite stark: by 2030 50% of the UK workforce will be 50 and over (and in places like Spain, Italy, and Germany they are already almost hitting that marker).

Over 50s now are healthier and wealthier than previous generations: we don’t dress or think like our parents did and mostly don’t want the same things - but society (and the world of work) has not caught up with this…

Listen in to our fascinating chat to find out more about:

100 year lives and how many of us will want or need a more harmonious and blended life phase of work and life in our Third Quarter (50-75) and potentially even into our Fourth Quarter;

How the over 50s are the only growth talent pool and the only growth consumer pool;

How, despite the extent to which advertising is skewed to youth (at present), 75% of all wealth is held by 50-70 year olds and by 2040 62p of every pound spent online in the UK, will be spent by an over-50 consumer (brands take note!);

Why companies who ‘get it’ are seeing great results from mirroring demographics across customer service roles, product design, marketing, and advertising, and focusing on multigenerational teams;

The work 55/Redefined is doing to smash inaccurate stereotypes around older workers: for example, the data shows that over 50s are 200% less likely to take a day off sick and five times less likely to leave for another job within their first 18 months in a company than employees under 30;

Why we are all underestimating our own longevity by decades: a 40 year old now will have a life life expectancy of 98!

The massive benefits that come from creating blended intergenerational teams;

The need for a radical shift in working patterns, since flexibility is THE number one thing that would keep people in work for longer (whether that is in order for them to balance caring responsibilities, change careers, find better work life balance or spend time travelling) - and that mindset shift will need to come from both companies and individuals;

How mindset shifts around salaries, prestige and self-worth will also open up opportunities for change and growth in our Third (and Fourth) Quarter;

Lyndsey also shares the example of her own brother, who, after 30 years working in supermarket retail, has retrained as an audiologist in his late 40s and started an entirely new career

If you want further inspiration and examples of people who have pivoted and careers check out https://life-redefined.co/

If you’d like to check out roles from employers that are actively hiring over 50s take a look at https://jobs-redefined.co/

If your organization wants to read the research and reports created by Lyndsey’s team (or work with them), check out https://work-redefined.co/

You can follow Lyndsey herself on LinkedIn at https://www.linkedin.com/in/lyndsey-simpson-045b034/?originalSubdomain=uk

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You can also find me at www.thetripleshift.org

connect with me at https://www.linkedin.com/in/emmacthomas/

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By Emma Thomas

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