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MAD Brussels, a new platform to showcase daring fashion designs
In Brussels, an unusual fashion platform has just emerged: the MAD. Its founder, Alexandra Lambert, fought for more than 15 years to get the project off the ground. She wants to show aesthetic objects which can also solve social problems. For her first major exhibit, she called upon one of the great creative duos of the 2000s, Own, made up of Thierry Rondenet and Hervé Yvrenogeau. FRANCE 24 takes you to check out the MAD.
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By FRANCE 24 English
4
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In Brussels, an unusual fashion platform has just emerged: the MAD. Its founder, Alexandra Lambert, fought for more than 15 years to get the project off the ground. She wants to show aesthetic objects which can also solve social problems. For her first major exhibit, she called upon one of the great creative duos of the 2000s, Own, made up of Thierry Rondenet and Hervé Yvrenogeau. FRANCE 24 takes you to check out the MAD.
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