J.Crew Group-owned Madewell is often pegged as the namesake brand’s younger, hipper sister (although president Libby Wadle refutes the notion that Madewell is millennial-geared). As J.Crew scrambles to revitalize stalled sales growth, Madewell’s story couldn’t be more different. Wadle joined the Glossy Podcast to discuss how a brand in the J.Crew umbrella stays nimble, what the brand identity is, and how customer feedback and data feeds into that process.