Magatte Wade is an entrepreneur and author renowned for her dynamic approach to business and her dedication to fostering economic development in Africa. Born in Senegal, Magatte is the founder and CEO of SkinIsSkin.com, a skincare company providing high-quality, ethically sourced products. Magatte’s entrepreneurial journey began with Adina World Beat Beverages, a company she founded in 2004 that produced drinks inspired by traditional African recipes and emphasized fair trade principles. She is the author of the new book, The Heart of a Cheetah: How We Have Been Lied to About African Poverty, and What That Means for Human Flourishing.

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