Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market, including: - How tattoo removal remains to be the foundation of their business & creates a gateway into higher-margin treatments - The importance of consistent, quality patient care over everything else - How aesthetic treatments can change lives, not just looks - Where the regulatory environment is headed with increased market penetration - How they've been able to elevate their business to where they are now booking 600 appointments a month