There are four pillars of a business operating system: Purpose, People, Playbook and Performance. In this first of two episodes, we sit down with Brian Turchin, CEO of Cape Horn Strategies to discuss how critical your business purpose and your people are to your success as an independent eye care professional.

Key Takeaways:

1. Do you have a purpose for your business that goes beyond your personal purpose as a doctor? What it is? How are you communicating that to your people?
2. Your business strategy is simply how you distinguish yourself from other practices and compete in your community. What are your Kept Promise Indicators?
3. Your people are your greatest assets - you cannot be profitable without them. Investing in them is key to your success. Your team members are connecting with patients throughout the entire journey and reinforce the purpose you've established. The right person in the right seat makes all the difference.
4. There are two dimension to finding the right. The first is being clear on your culture and who are the people you love being with. The second is being clear on the results you want from the people you have on your team. Have you defined your values and outcomes and do you look for them in your interviews?

Tune in next week to learn what Brian is reading and learn more about HEA+PECAA and how membership can help you grow your business!