Episode 48 is coming in swinging with our special guest, Build Your Culture Co-Founder and Jacksonville (FL) Fire-Rescue fireman, Pablo Gener. This episode takes a hard look at all things culture related and its impact on our fire departments, firehouses and personal morale. If you want a warm, fuzzy, feel-good discussion, you're in the wrong place. However, if you want real, honest, authentic dialogue on one of the most important issues facing the modern fire service, then this episode is a MUST LISTEN!