Do you want to be speaking more? I know it’s a silly question. 99% of the entrepreneurs I talk to want to be in front of more audiences.

But how they describe what they speak on isn’t doing them any favors in the quest to book more speaking gigs.

When I ask people what they speak on, typically I get a couple of words that describe their topic and not a lot else. If you want to stand out and eliminate your competition in the speaking world (and you’re competition is all the other speakers who speak on your topic or even related topics) then you must know how to position and pitch your speaking.

Over the course of the next three podcast, I’m going to take you through my signature process to help you stand out as a speaker.  In part one, I’ll give you an overview of your Unfair Speaking Advantage as well as how to put more of YOU in every pitch and presentation you make.

You’ll learn

I’ve got a dirty little secret. I HATE practicing my presentation. It’s so weird. Me talking to myself with an audience of cats (side note: cats are tough crowd).

But if you’re like me and wondering “Do I really have to practice my presentation?” the answer is YES.

The good news is that practicing your presentation doesn’t have to be a huge time suck, boring, or awkward.

On today’s show, I’ll give you my best strategies for how to practice your presentation in less time. You’ll discover

I’ve got a dirty little secret. I HATE practicing my presentation. It’s so weird. Me talking to myself with an audience of cats (side note: cats are tough crowd).

But if you’re like me and wondering “Do I really have to practice my presentation?” the answer is YES.

The good news is that practicing your presentation doesn’t have to be a huge time suck, boring, or awkward.

On today’s show, I’ll give you my best strategies for how to practice your presentation in less time. You’ll discover

“There are no two words in the English language more harmful than "good job".”

-Terence Fletcher, Whiplash

Whenever someone says to me “Good Job” after a presentation, I know that I didn’t do my best. I know it’s time to start a presentation autopsy and figure out how I can do better.

But too many speakers think “good job” means that they did a great job. When actually it’s the audience’s polite way of saying “meh, I’m not that into your presentation”

On today’s show, we’ll discuss 5 different ways to measure the success of your presentation including:

• Why it’s not the audience’s job to give you constructive feedback on your speaking
• How a speech is a first date and why getting a second date should be your goal
• What’s a conversion rate and why it matters in speaking (because math matters)!

1. Amy Cuddy’s speaks about the Superman pose for more confidence.
2. An excellent article on how to calculate conversion rate from Maggie Patterson
3. The Rebel Speaker Facebook Group

“There are no two words in the English language more harmful than "good job".”

-Terence Fletcher, Whiplash

Whenever someone says to me “Good Job” after a presentation, I know that I didn’t do my best. I know it’s time to start a presentation autopsy and figure out how I can do better.

But too many speakers think “good job” means that they did a great job. When actually it’s the audience’s polite way of saying “meh, I’m not that into your presentation”

On today’s show, we’ll discuss 5 different ways to measure the success of your presentation including:

Whenever someone tells me that their speaking goal is to be a well-paid motivational speaker, I cringe.

Outside the fact that inspiring speakers are a dime a dozen, there’s another problem:

Inspiration is everywhere these days. You can get it for free on Facebook, Pinterest, and YouTube. Heck, my cough drops have inspirational quotes on them.

On today’s show, we’ll discuss why it’s more important to be an expert who speaks than a motivational speaker who inspires. We’ll explore:

• Why people won’t pay top dollar to be inspired and what they look for instead
• What is actually valuable to people who hire speakers
• Why in order to create value (transformation) you need to map out the audience journey
• How to create an audience journey before you write one word of your presentation

1. The Rebel Speaker Facebook Group

Whenever someone tells me that their speaking goal is to be a well-paid motivational speaker, I cringe.

Outside the fact that inspiring speakers are a dime a dozen, there’s another problem:

Inspiration is everywhere these days. You can get it for free on Facebook, Pinterest, and YouTube. Heck, my cough drops have inspirational quotes on them.

On today’s show, we’ll discuss why it’s more important to be an expert who speaks than a motivational speaker who inspires. We’ll explore:

The most important decision you’ll ever make as a speaker is choosing your speaking topic.

You’ll be know for this topic, and you must LOVE it because you’ll be speaking on it for years to come.

Choosing your speech topic is one of the most rewarding and most difficult decisions you’ll ever make as a speaker.

On today’s show, I’ll take you through a process to discover your most valuable speaking topic including:

• Why choosing a speech topic is the most important decision you’ll ever make as a speaker
• The process for discovering your most valuable speaking topic
• The question you must ask yourself if you want to make money speaking

1. Speak for Impact - Group Program
2. The Rebel Speaker Facebook Group

The most important decision you’ll ever make as a speaker is choosing your speaking topic.

You’ll be know for this topic, and you must LOVE it because you’ll be speaking on it for years to come.

Choosing your speech topic is one of the most rewarding and most difficult decisions you’ll ever make as a speaker.

On today’s show, I’ll take you through a process to discover your most valuable speaking topic including:

Seth Godin once wrote “The only reason ever to give a speech is to create change.”

I agree with him 100%. However, most speakers try to change the whole world in just 20-minutes when what is most meaningful to any audience is a small change that really produces the desired result.

A small change puts the audience on the path to a larger change and that small change gets you known as a speaker for the results that you produce.

On today’s show, we’ll get super specific in defining the result that you can produce for you audience that gets you known for what you can do as a speaker. You’ll find out:

• Why grand sweeping changes are hard to accomplish in a 20, 45 or 60 minute speech
• The three possible results a short speech can produce
• How to choose a specific result that can be accomplished in the time that you have and still leave the audience wanting more

1. Speak for Impact
2. Why You Should Put Your Product In Exactly the Right Hands by Tara Gentile
3. Amy Cuddy’s TEDx Talk
4. Two Paths to Revenue in Your Speaking Business (TRSP 13)
5. The Rebel Speaker Facebook Group