While we might think variety is the spice of life, it turns out that too much variety can paralyze your audience into no action at all. Many speakers make the same mistake with their calls to action. In the excitement to be all things to everybody, they speak about the oodles of things they can do for their clients and audiences. While there is no doubt about their talent and skill-set, they are not effectively moving their audience to “yes.”

In today’s episode, we will delve into:

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