Make Marketing Suck Less for Expertise-Driven Solo Businesses

TRSP 22: How Do You Create One Statement that Defines You as a Speaker? Create Your Unfair Speaking Advantage

Listen Later

We’re going to pull the last three episodes together and tie them up in a pretty bow to create your unfair speaking advantage. Be sure to listen to episodes TRSP 19, TRSP 20 and TRSP 21 first, so that you have the building blocks in place to create a statement for speaking success that can serve as the basis of your signature talk. After today’s episode, you will have one statement that describes how you’re different and why someone should have you come speak to their organization.

We’ll discuss:

  • The three questions that are the building blocks: rant or rave, adjective that describes your unique value and how your audience will change after hearing your speak
  • How to take a Mad Libs approach to craft your unfair speaking advantage
  • The best way to leverage your unfair speaking advantage in your marketing

    • Mentioned in this Episode:

    1.    The Rebel Speaker Facebook Group
    2.   Get the Discover Your Unfair Speaking Advantage blueprint
      3. ...more
      View all episodesView all episodes
      Download on the App Store
      Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      82 ratings

      More shows like Make Marketing Suck Less for Expertise-Driven Solo Businesses

      View all
      Fresh Air by NPR

      Fresh Air

      38,173 Listeners

      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,447 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,569 Listeners

      The New Yorker Radio Hour by WNYC Studios and The New Yorker

      The New Yorker Radio Hour

      6,653 Listeners

      Staying Solo by Maggie Patterson, BS-Free Business

      Staying Solo

      73 Listeners

      The Lazy Genius Podcast by Kendra, The Lazy Genius

      The Lazy Genius Podcast

      6,507 Listeners

      Where Should We Begin? with Esther Perel by Esther Perel Global Media

      Where Should We Begin? with Esther Perel

      14,801 Listeners

      Growing Steady | Intentional Creative Business Podcast by Wandering Aimfully

      Growing Steady | Intentional Creative Business Podcast

      89 Listeners

      The Marketing Freelancer: Unicorns Unite by Emily Reagan | Digital Marketing Virtual Assistant

      The Marketing Freelancer: Unicorns Unite

      104 Listeners

      The Ezra Klein Show by New York Times Opinion

      The Ezra Klein Show

      15,174 Listeners

      Off The Grid: Leaving Social Media Without Losing All Your Clients by Softer Sounds

      Off The Grid: Leaving Social Media Without Losing All Your Clients

      87 Listeners

      The Mel Robbins Podcast by Mel Robbins

      The Mel Robbins Podcast

      20,358 Listeners

      If Books Could Kill by Michael Hobbes & Peter Shamshiri

      If Books Could Kill

      8,747 Listeners

      Sequence Over Strategy by Michelle Warner

      Sequence Over Strategy

      14 Listeners