This show freely admits that marketing is freaking hard.

And I, for one, am sick and tired of the web celebs telling me how easy marketing can be if I only had their super secret plan. 

I've sat in boardrooms of Fortune five hundred companies with teams of super smart people who can't figure out why a marketing campaign flopped. If huge teams are struggling to make it work, Then it's 100% normal that you are too. 

So today, I wanted to outline 4 different ways expert business owners like you are making marketing suck less. In fact, I wanted you to hear it in their own words. 

In this episode you will hear:

• Brad discuss his significant breakthrough around his own messaging

• Rebecca shares how the Expert Up Club is making her marketing so much easier

• Pauline explains why the community is not icky nor sleazy

• Laura highlights the importance of the workshops hosted in the Club

• Why Diann doesn’t want to be the smartest person in the community

One weird trick to make marketing suck less sounds like every click baby title ever. 

But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss. 

To me, it's one of the most effective ways to improve your own marketing without actually working on your marketing. 

I know that sounds counterintuitive, and I know it works. So what is that weird trick? You'll just have tune in to find out.

In this episode you will hear:

• The one weird trick to improve your own marketing

• How the psychological distance concept helps with creating your own marketing message

• Hear why members of the Expert Up Club did not give “You go girl” feedback

• What the Expert Up Club promotes on a regular basis

In business, the obsession with marketing tactics is never-ending. 

Whether it's the latest Instagram hack or webinar trick, there seems to be an endless array of tactics promising to skyrocket your following and make your business go viral overnight. 

But chasing the greatest and latest tactic tends to make marketing suck more, not less. because those promises of social media stardom often fall short, plus you're busy juggling sales and client delivery. So you don't have time for any of it.

It's time to take a step back and look at what your business needs to have in place before trying any marketing tactic at all. Let's do this.

In this episode you will hear:

• Why the podcast is titled “Make Marketing Suck Less”

• Two foundational business principles that will have a profound effect on how you approach marketing

• Two different types of strategies you need before ever thinking about a marketing tactic.

• Three questions that must be answered to build your marketing strategy

I don't know if you've noticed, but audience growth is tough right now.  

People aren't joining email lists like they used to. It's harder and harder to capture people's attention. 

The marketplace is getting flooded with a lot of AI content crap. 

This makes it harder for your amazing content, and amazing messages, to rise to the top so it’s seen by the people who need what you do. 

Getting new people to sign up for your list is a herculean task. Yet, you still need to build that audience of future buyers, especially if you want to launch a group program. 

So let's talk about the heart truth of what it takes to grow your audience right now.  

In this episode you will hear:

• The reality of audience growth (and it’s not about you)

• The crucial obstacle you have to face if you want to launch a group program 

• How many times someone needs to “see you” before they actually act

• A deep dive into “The S-Curve:  How Business Really Grows”

• My personal journey with my audience growth 

• What is the “second launch fizzle” and how to avoid it

Coming on September 5th, 2023, The Rebel Uprising podcast becomes The Make Marketing Suck Less Podcast!  

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business. 

Each week she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. 

While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.

If you're already subscribed to the Rebel Uprising podcast, there's nothing to do. The new pod will appear in your feed on September 5th. If you're not subscribed hit the follow or subscribe button in your favorite podcast player, right now.

If you've been in business for 2 years or more, you've probably created a shit ton of content from blogs to emails to social media posts—and it's multiplying like rabbits.   

But wouldn't you like to get more out of all of the hard work you're putting in? 

 If you want to do less but better marketing, it's time to resurface and repurpose some of your best pieces. 

But how do you do that? 

When Andrea Jones mentioned in The Expert Up Club that she just finalized a process to find the best of the best content, I knew I needed to have her on the podcast to talk about how she's repurposing her content as Andréa has been creating content for years.

If you don't know Andréa Jones, she is a social media strategist helping brands with bold personalities, bold opinions, and bold ideas, make bold moves toward elevating their thought leadership. and growing their business using the power of social media. So let's dive into this conversation with Andréa so you can get more from each piece of content you create and make your marketing more effective.

 And suck less, too.

In this episode you will hear:

• How to choose the right content to repurpose
• The top platforms Andréa uses to keep content organized
• The exact process Andréa goes through to repurpose her content (and she doesn’t start with social media)
• How and what Andréa tracks what works and what doesn’t work
• Why engagement rates are continuously declining

There comes a time in your business when you know something is not working. 

It might be your message. It might be how you're choosing to market.

There's something nagging at you that you know you need to change, but are putting it off. 

You put it off because you might love what you've created. You might keep trying to optimize it, trying to make it work. If you tweak this one thing, then it will take off, but it hasn't. 

So how do you know when to give up? 

How do you know when to give up on a message or a marketing strategy?

For me, this is a struggle I've been facing for the past 2 years. 

I wanted to share with you how I knew it was time to let something go, plus a pretty big announcement about the future of this podcast.

In this episode you will hear:

• The story of my personal sunk cost fallacy

• Two realizations that changed the future of this podcast

• Why this new messaging is even more rebellious  

• The new, innovative topics we’ll cover in the podcast

Why does expertise matter? 

When I was asked this very question on a podcast, I was taken aback. 

I thought, Duh, of course, expertise matters. Why wouldn't it? 

I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying, “don't be an expert, be a human.”

Experts are so often misunderstood and don’t do a great job of communicating why their expertise matters.  

It can seem like learning from your peers is better than hiring an expert, but honestly, in some cases, that's a risky proposition. 

Let's talk about why expertise matters and why I'm on a mission to make experts visible so that they can be known, hired, and paid exquisitely well for their expertise.

In this episode you will hear:

• The misconceptions of what an "expert" is

• Two surprising qualities of an expert, that people aren’t talking about 

• Three reasons why expertise in business truly matters 

• How to step out of the “one-step-ahead crowd”

We live in a world where people get burned all the time. Sales pages, over promise, and under deliver. 

And sometimes what gets promised doesn't get delivered at all.

Because of this, trust is at an all-time low in the industry. 

I know you. You aren't the problem. 

You're the type of person who over-delivers. You obsessively make sure you get all of your promises fulfilled because you couldn't sleep at night if you didn't deliver to your clients. But this fuckery of the industry, well, it impacts you too. 

Even though you're amazing, get results for your clients and follow through. 

Your clients are slower to trust you. Who can blame them, right? They've been burned before. 

How can you overcome this? How can you build trust? And how can you reassure them that you'll deliver? 

That's where “Show Don't Tell” Marketing comes in. 

In this episode you will hear: 

• The truth behind “Show Don't Tell Marketing”

• How the “Marketing Achilles Heel Assessment” works

• Details behind the  "Make Marketing Suck Less” hot seats and how to participate

• What I learned from the Expert Up Club Open House and the data to prove it

Where are you “should’ing” on yourself when it comes to marketing? 

With marketing, you have so many different options, and every marketing expert has their own opinion or proven formula for what works. 

But how do you know what marketing strategy is right for you and when you just need to let something go? 

I am seeking to answer those questions with my guest, Amanda McKinney. 

She is a recognized thought leader and a coach on accidental entrepreneurship, author of “Why Not You?” An accidental entrepreneur's guide to success and the host of the “Unapologetic Entrepreneur” podcast. 

As a coach, she can help any accidental entrepreneur navigate self doubt so that they can take action and uncover their confidence. Through utilizing her “You Promise” framework, she shared with us how she approaches doing less but better marketing, reveals one of her biggest marketing flops, and how she pivoted fast to recover. 

Plus, you'll want to listen all the way to the end because Amanda has two questions that you can ask yourself about your business regularly that will help you make marketing suck less. Enjoy my conversation with Amanda.

In this episode you will hear:

• How people over complicating marketing by “should’ing” themselves.

• When to recognize you need to hit the pause button because you’re “should’ing”

• Amanda’s best practices to doing less but better with her marketing

• The importance of looking at your marketing data

• Amanda’s greatest marketing flop and what is doing to make marketing suck less