Travis Makes Money

Make Money as a Fractional CMO | Scott Leese


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Guest: Scott Leese — Fractional CRO, 12 unicorns, 13 exits, six-time sales leader, five-time founder, three-time author, major LinkedIn community builder, newsletter publisher, and creator of multiple businesses.

  • Early Days & First Hustles

    • Grew up in a non-entrepreneurial household; sold baseball cards as a kid, had entrepreneurial “side hustles” in college.

    • Spent much of his 20s battling and recovering from a life-threatening illness. Four years hospitalized, nine surgeries, struggled with painkiller addiction, read hundreds of books — which planted the seeds for future business curiosity.

    • How He Got Into Sales & Startups

      • First tech sales job at 27, encouraged by a friend who noticed Scott’s resilience, competitiveness, and leadership.

      • Sales led to VP/CRO roles at high-growth startups, where Scott built and scaled revenue teams, eventually leading to multiple exits and unicorn valuations.

      • Lessons on Sales as a Career

        • Sales is a pure meritocracy: “If you produce, you get paid. If you don’t, you’re cut — just like athletics.”

        • Outproducing others shouldn’t just lead to the same pay — sales rewards top performers more than most fields.

        • Why Just Being a High-Paid Employee Isn’t Enough

          • Even top execs at successful startups rarely see transformational wealth (example: after a $500M+ exit, the founder gets $20M+, a C-suite leader gets $500K).

          • True wealth comes from moving from “employed” to “owner” — writing books, building communities, conferences, consulting, investing in real estate, launching multiple income streams.

          • The Coming Disruption & Opportunity from AI

            • The rise of AI means most entry-level sales/tech/white-collar jobs will disappear or change radically.

            • The era of corporate security is ending; individuals must think entrepreneurially, diversify income, own their brand, and quickly adapt.

            • Future sales: Only high-level, complex, relationship-driven roles will survive; all “boiler room”/transactional sales will be automated or handled by agents.

            • As commerce increasingly digitizes, the most acute personal/professional needs will be (1) “inner work” (purpose, mental/spiritual health) and (2) experiences/community.

            • Optimism & The New Wave

              • Exponential growth in personalized medicine & health/longevity businesses (AI-powered diagnostics, genetic-driven treatment, biohacking).

              • Massive new opportunities for anything that promotes genuine human connection or personal growth (retreats, mastermind events, experiential learning, spiritual/purpose-driven work).

              • In an automated world, experiences and community will be more valuable (and defensible) than ever.

              • Scott’s Personal Projects & Where to Connect

                • https://www.linkedin.com/in/scottleese/

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                  Travis Makes MoneyBy Travis Chappell

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