On this episode, Travis and producer Eric riff on the labels entrepreneurs use—CEO, founder, business owner, freelancer—and why most of that title‑drama is more about ego than impact. They dig into the real difference between owning a business and just owning your job, what it means to be a “wantrepreneur” versus an entrepreneur, and how to finally pull the trigger on the business you keep talking about starting.

On this episode we talk about:

  Why Travis doesn’t care what people call themselves—CEO, founder, entrepreneur—and why titles rarely matter if you’re doing the work

  The practical difference between owning a true business and simply owning a job that can’t run without you

  How privilege and status games show up when people mock small business owners for using “big” titles

  The idea of the “wantrepreneur” (someone who only reads, talks, and dreams about business but never starts)

  How to set a deadline, ship something, and stop waiting for the mythical “perfect time” to launch

Top 3 Takeaways

1.  Titles are mostly a distraction; what matters is whether the business can operate, produce value, and cash flow with or without you.
2.  If your business completely depends on you to function, you don’t yet own a business—you own a job, and you’re still trading time for money.
3.  If you know you want to be in business, set a clear launch date for a specific offer and execute; every month you delay is costing you time, money, and momentum.

Notable Quotes

  "Call yourself whatever you want—just do the work required to actually fill that role in the business."

  "If your business can’t run without you, you don’t really own a business; you just own your job."

  "You’ve got to be a wantrepreneur for a minute to think it through, but once you know this is your path, every month you don’t act is just another month you’re falling behind."

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