Amanda Northcutt is a six-time executive with more than 20 years of experience building and optimizing recurring revenue businesses. After leaving her Silicon Valley executive role, Amanda founded Level Up Creators, where she helps consultants and coaches create sustainable, predictable income streams. In just 18 months, Amanda and her team scaled Level Up Creators to a multi-million dollar run rate with no outside funding. Her expertise in the creator economy, recurring revenue, and high-integrity business building makes her a must-listen for anyone serious about designing a business—and life—on their own terms.On this episode we talk about:– Amanda’s journey from Silicon Valley executive to founder of Level Up Creators– The power and potential of recurring revenue business models– How to transition your expertise into a scalable, high-ticket consulting or coaching business– The importance of product quality, retention, and long-term customer relationships over flashy marketing– The reality behind “overnight success” and the grit required to build a sustainable businessTop 3 Takeaways1. Recurring revenue is the holy grail for sustainable, lifestyle-friendly businesses—focus on delivering ongoing value, not just making the sale.2. Building a defensible business requires prioritizing product quality and retention, not just front-end marketing tactics.3. Success is rarely overnight; persistence, resilience, and a willingness to learn from failure are essential for long-term entrepreneurship.Connect with Amanda Northcutt:LinkedIn: https://www.linkedin.com/in/amandanorthcutt/Level Up Creators Website: https://www.levelupcreators.com/Level Up Creators Podcast: https://www.levelupcreators.com/podcastLevel Up Creators Newsletter: https://www.levelupcreators.com/newsletter

Learn more about your ad choices. Visit megaphone.fm/adchoices