Karen Salmansohn is a celebrated author, behavioral change expert, and founder of NotSalmon.com, with over 2 million books and courses sold and more than 1.5 million followers online. Known for blending psychological research, neuroscience, philosophy, and signature humor, she’s coached millions to ditch “near-life experiences” and start living fully and intentionally. Her new book, Your To-Die-For Life, invites readers to use mortality awareness—not as morbid fear, but as bold motivation to rethink priorities, clarify values, and finally take action on what matters most.

Karen reveals how the death of her father led to a “near-life experience” epiphany—a wake-up call to stop living on autopilot and embrace life with meaning, presence, and urgency.

Why writing your own eulogy (with her playful Mad Libs template) is a powerful, practical exercise for clarifying what you want your legacy to be.

The “alphabet” of regret-proof core values—authentic, brave, curious, discerning, empathic love, fun, and grateful—and how to translate them into identity-based habits to overcome fear and pursue bold goals, including wealth.

Science-backed behavioral strategies for making changes that stick, creating habits tied to core identity, and using cognitive dissonance to motivate positive action.

Karen’s process for focusing on a handful of values that truly matter—reverse-engineered from research on the top regrets of the dying, so listeners can proactively avoid them.

Insightful stories from her bestselling books, her career pivot from advertising and screenwriting, and practical ways to make “someday” goals into today’s actions.

How boldness, intentionality, and self-definition are critical not only for personal happiness, but for building wealth and a life with no major regrets.

Book: Your To-Die-For Life (everywhere books are sold) — plus extras at yourtodieforlife.com

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