In this episode, Travis and his producer get brutally honest about the offers, products, and business models they would never build again—and why that matters if you want to make more money with less stress. From overpriced courses to overbuilt software and Travis’s hard “no” on ever starting a restaurant from scratch, this conversation focuses on pattern recognition: how to spot red flags earlier, avoid expensive mistakes, and build offers people actually want to buy.​

On this episode we talk about:

Why Travis’s early webinar-to-course funnel “worked” on paper but could never scale without a real backend offer.​

How he would redesign that same funnel today: free or low-ticket course, then selling implementation (done-with-you and done-for-you).​

The expensive lessons from building a software company before validating demand—and why you must build what the market wants, then deliver what it needs.​

The hidden stress and complexity of certain business models (like restaurants) and why Travis would never launch one from scratch.​

How ego, perfectionism, and “romanticizing your idea” can cost you time, money, and opportunity.​

Top 3 Takeaways

Courses aren’t dead—but information isn’t enough. Use courses as lead magnets and make real money on implementation offers (coaching, consulting, done-for-you services).​

Validate before you build big. Especially with software, ship the embarrassing V1, get feedback fast, and only scale what people are already using and asking for.​

Choose business models that match your life. Some ideas (like restaurants) can be wildly profitable for the right person, but come with low margins, high stress, and operational headaches Travis doesn’t want.​

Notable Quotes

“You have to build what they want—and then give them what they need on the back end.”​

“If you’re not embarrassed by the first version of your product, you launched too late really hit home for me—because I launched way too late.”​

“I would never start a restaurant from scratch. One successful store isn’t enough reward for all the headache it takes to get there.”​

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