Garrett White is a multi–eight-figure entrepreneur best known for founding the Wake Up Warrior movement. Before that, he rode the highs of the mortgage boom, only to lose everything when the 2008 financial crisis hit. His businesses collapsed, his finances imploded, and his personal life spiraled into addiction and rock-bottom moments. But out of that devastation, Garrett rebuilt his life and business with a new philosophy—one focused on certainty, truth, and becoming a true entrepreneur instead of just a hustler.

On this episode we talk about:

The difference between being a hustler and truly being an entrepreneur

How the 2008 recession exposed weaknesses and reshaped Garrett’s mindset

Hitting rock bottom with addiction, broken relationships, and financial ruin

The role of faith, truth, and what Garrett calls "certainty" in rebuilding his life

The beginnings of the Wake Up Warrior movement and lessons for today’s uncertain economy

Top 3 Takeaways

Hustling might get you short-term wins, but building something lasting requires foundation, leadership, and a long-term vision.

Real entrepreneurship requires a shift from individual hustle to creating systems, certainty, and "kingdoms" that can withstand chaos.

True leadership comes from authenticity and certainty—qualities that can’t be faked or purchased.

Notable Quotes

"We were not entrepreneurs. We were hustlers."

"If you have certainty, you can create in chaos. If you don’t, you’ll be destroyed by it."

"Truth is the ember that reignited everything—without it, I had nothing."

Connect with Garrett White:

https://garrettjwhite.com/

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