Shannah Game is not your typical money person—she's a certified financial planner, financial trauma specialist, podcast host, and author of Unraveling Your Relationship With Money. With a unique blend of creative and financial expertise, Shannah has built a career helping women (and men!) reframe their beliefs about money, midlife, and reinvention. Eschewing the stiff suits and tired advice, Shannah is known for her real talk: tackling financial trauma, midlife pivots, and the emotions underlying all our money decisions.

On this episode we talk about:

  Shannah’s journey from lemonade stands and arts management to financial planning, media, and bestseller lists

  How financial beliefs, not just numbers, keep people stuck (and why budgets alone don’t work)

  Overcoming scarcity thinking in today’s economy, especially for millennials, Gen Z, and women

  Learning to prioritize spending on what really matters—without shame, guilt, or comparison

  The actual emotional and behavioral tools to heal money trauma and finally build wealth on your own terms

Top 3 Takeaways

1.  Money is never just math—it’s a mix of early beliefs, emotions, and behaviors we can rewrite at any stage in life.
2.  Focusing on what you control (mindset, habits, priorities), not what’s out of reach, is key to overcoming financial frustration in an uncertain economy.
3.  Your path to financial peace starts by becoming unapologetic about what really matters to you and letting go of status games and outside expectations.

Notable Quotes

  “Money isn’t just about money—real change means understanding your emotional relationship with it, not just the math.”

  “If you can get self-aware in your twenties and say no to what doesn’t matter, you’ll thank yourself for decades to come.”

  “What we present on the outside is never the full story—many people with the coolest cars and nicest watches are a financial mess underneath.”

Connect with Shannah Game:

Instagram: @shannahgame

Website: heyshannah.com

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