Visit GoHighLevel.com/Travis to try the ultimate all-in-one CRM platform.

Alex is the COO and co-founder of GoHighLevel, a billion-dollar marketing and CRM platform that has transformed how agencies and local businesses operate. With a background in tech and entrepreneurship, Robin’s journey spans from running a game server company in college to leading one of the fastest-growing SaaS companies in the world. His unique blend of technical expertise, agency experience, and people-first leadership has made him a respected figure in the SaaS and marketing automation space.

On this episode we talk about:

Robin’s path from tech-savvy entrepreneur to GoHighLevel co-founder

How GoHighLevel scaled to 3-4 million users and 1,800+ employees in under seven years

The impact of AI on business operations, jobs, and new opportunities like prompt engineering

The critical role of soft skills-leadership, communication, persuasion-in an AI-driven world

The difference between running an agency as a job versus building a scalable business

Bootstrapping GoHighLevel and the power of organic, product-led growth

Balancing family, priorities, and founder life

Top 3 Takeaways

Embracing AI and new technology can multiply your team’s impact, but leveraging soft skills like leadership and communication remains irreplaceable.

Building a scalable business requires moving beyond “just a job”-focus on systems, recurring revenue, and solving real customer problems.

Organic growth, strong partnerships, and listening to your customers are key drivers for sustainable SaaS success

Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeRobin

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