Justin Goodbread is a multiple-time bestselling author who has sold millions of books, built and exited seven companies ranging from seven to nine figures, and helped countless business owners scale and sell their businesses. Raised by parents who made a conscious decision to change their family’s legacy, Justin learned early that entrepreneurship and responsibility go hand in hand. Today, he’s on a mission to teach others the frameworks and principles that can transform not just their income—but their entire family’s future.

On this episode we talk about:

– How Justin made his first dollar by mowing lawns after his dad gave him a week to find a job (with strict rules)

– The radical decision his parents made to break cycles of dysfunction and raise their kids to be business owners

– The power of “deciding” versus just choosing, and how that mindset shift changed the Goodbread family for generations

– Lessons from homeschooling before it was mainstream, and being immersed in adult thinking, business, and personal development from a young age

– The financial principles Justin’s parents taught—giving, saving, investing, and reinvesting in yourself and your business

– Justin’s journey from landscaping to consulting, insurance, media, and financial advisory, and how he built and sold multiple companies

– Why business frameworks work across every industry, and how Justin’s Deca Millionaire Way has helped him and others succeed in even saturated spaces

– The impact of attitude, integrity, and showing up—how opportunity follows those who do the work with a smile

– Where the biggest opportunities are right now (hint: AI and helping businesses adapt to new technology)

– Why you don’t have to reinvent the wheel to succeed—copy, adapt, and excel in proven business models

Top 3 Takeaways

1. Decide, Don’t Just Choose: True transformation comes from a decision to cut away all other options and commit fully to changing your family’s legacy.

2. Frameworks Over Fads: Business principles and frameworks work across industries—focus on mastering the basics and applying them consistently.

3. Opportunity is Everywhere: In today’s world, it’s never been easier to make money—but only if you can focus, avoid distractions, and solve real problems for others.

Notable Quotes

– “You can always make more money for yourself by working for yourself and taking responsibility than you can working for the man.”

– “Business is business across every service, retail, and manufacturing industry. There’s a framework anyone can use to create generational wealth.”

– “If a country boy born and raised on a dirt road can figure this out, anybody can.”

Connect with Justin Goodbread:

– Website: justingoodbread.com

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