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Make Money Reviewing Mattresses | Derek Hales
Derek Hales is the founder and editor-in-chief of NapLab, a leading platform for mattress reviews and sleep product testing. With over a decade of experience and more than 410 mattresses tested, Derek has become a trusted authority in the sleep industry. What sets him apart is his commitment to objective, data-driven testing and his ability to distill complex information into accessible, actionable advice for consumers. Derek’s entrepreneurial journey began with humble odd jobs and evolved into building a thriving business that helps people make better sleep decisions.
On this episode we talk about:
– How Derek transitioned from digital marketing to mattress testing and reviews
– The evolution of NapLab from a personal project to a leading review site
– Strategies for building organic traffic and standing out in a crowded content market
– The impact of AI and changing SEO trends on content businesses
– Actionable advice for aspiring entrepreneurs looking to start review-based businesses
Top 3 Takeaways
1. Hyperfocus on one niche allows small creators to compete with large publishers—become the definitive source for your chosen category.
2. High-quality, in-depth, and authentic content is essential to gain trust and organic traffic in competitive markets.
3. Monetization through referral links works best in high-ticket categories, but creators should consider multiple revenue streams based on their niche.
Notable Quotes
– "Be a master of one thing as opposed to jack of all trades. We want to make sure that there is no doubt that we are the definitive, singular, ultimate source for all things mattresses."
– "If you are someone doing reviews, doing tests, creating this type of content on the internet, you have to keep up with that continual improvement in quality."
– "Take the things that you know, package them into a format that is accessible and in-depth and authentic and understandable for your readers and viewers, and present that."
Check Out Derek Hales' Work:
Website: naplab.com
🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.
🎁 Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Travis Chappell
4.3
374374 ratings
Derek Hales is the founder and editor-in-chief of NapLab, a leading platform for mattress reviews and sleep product testing. With over a decade of experience and more than 410 mattresses tested, Derek has become a trusted authority in the sleep industry. What sets him apart is his commitment to objective, data-driven testing and his ability to distill complex information into accessible, actionable advice for consumers. Derek’s entrepreneurial journey began with humble odd jobs and evolved into building a thriving business that helps people make better sleep decisions.
On this episode we talk about:
– How Derek transitioned from digital marketing to mattress testing and reviews
– The evolution of NapLab from a personal project to a leading review site
– Strategies for building organic traffic and standing out in a crowded content market
– The impact of AI and changing SEO trends on content businesses
– Actionable advice for aspiring entrepreneurs looking to start review-based businesses
Top 3 Takeaways
1. Hyperfocus on one niche allows small creators to compete with large publishers—become the definitive source for your chosen category.
2. High-quality, in-depth, and authentic content is essential to gain trust and organic traffic in competitive markets.
3. Monetization through referral links works best in high-ticket categories, but creators should consider multiple revenue streams based on their niche.
Notable Quotes
– "Be a master of one thing as opposed to jack of all trades. We want to make sure that there is no doubt that we are the definitive, singular, ultimate source for all things mattresses."
– "If you are someone doing reviews, doing tests, creating this type of content on the internet, you have to keep up with that continual improvement in quality."
– "Take the things that you know, package them into a format that is accessible and in-depth and authentic and understandable for your readers and viewers, and present that."
Check Out Derek Hales' Work:
Website: naplab.com
🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.
🎁 Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
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