Roger Martin is a seasoned executive, entrepreneur, and co-founder of two national franchise brands—RockBox Fitness and Beam Light Sauna. Over 30 years, he’s built a reputation as a sales and marketing leader, C-level operator, and franchise innovator. Now CEO of RockBox, Roger’s latest venture is Thrive More Autopilot, which helps brick-and-mortar businesses generate leads, nurture prospects, and convert more strangers into paying customers.

On this episode we talk about:

Roger’s early lessons from his first job at Skippers Fish & Chips and why seeing a scarcity mindset sparked his commitment to continual self-development

The evolution from a business/marketing degree to pharmaceutical sales, climbing the ranks in corporate America and eventually shifting to entrepreneurship after losing the “joy in the work”

What it’s really like to go from corporate security to launching your own business—risks, loss of perks, and why fulfillment often trumps traditional success

The founding stories behind RockBox Fitness and Beam Light Sauna: blending fitness, music, and fun to create unique community-focused experiences and franchising them nationally

How lessons from music, martial arts, and management shaped Roger’s business philosophies

What he learned through failure—why losing in business teaches you exponentially more than success, and why you have to keep swinging for the grand slam

The importance of paying experts to accelerate your learning curve (and why you should always hire people who have already achieved what you want)

The “aha” moment driving Thrive More Autopilot: most fitness/wellness businesses stumble not on lead generation, but on actually getting leads through the door, nurturing them, and converting them to customers

Strategies for effective lead gen and sales for brick-and-mortar (and why “working your local network” and in-person community trumps all for many concepts)

How Thrive More Autopilot blends AI, automation, and real human follow-up to help small/medium businesses actually monetize their pipeline, plus mindsets and methods for non-salesy sales success

Top 3 Takeaways

Find—or Build—Work That Gives You Purpose: Corporate success without fulfillment will fizzle; pursue what lights you up, even if it’s a risk.

Real Growth Means Paying (and Learning) for Speed: Hiring legitimate experts—those who have done what you want—can shortcut years of trial and error.

Persistence Outweighs Failure: You’ll still lose plenty, but business only requires one “grand slam” to change your life. Stick with it, keep learning, and never quit.

Notable Quotes

“You always assume the grass is greener… If you don’t have joy in the work, go find something else to do.”

“You only lose if you quit. If you don’t quit, you can’t lose.”

“You learn nothing by winning—every lesson comes from when you fall on your face.”

Connect with Roger Martin:

Website: thrivemore.ai

Franchise: rockboxfitness.com

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