Alice Draper is the founder of Hustling Writers, a podcast guest booking agency, and the host of the podcast My Rejection Story. Alice specializes in making publicity accessible for entrepreneurs and authors by reframing rejection and helping clients secure interviews on top podcasts. With a background in freelance writing and a knack for creative pitching, Alice has placed clients on some of the highest-ranked shows in the industry. Her journey from childhood entrepreneur to agency owner is marked by resourcefulness, resilience, and a passion for helping others share their stories.

On this episode we talk about:

How Alice made her first dollar as a child entrepreneur selling snacks and trending items at school

The evolution from freelance writing to founding a podcast guest booking agency

Why podcast guesting is now a powerful form of PR for authors, entrepreneurs, and experts

Practical steps to get started in podcast guest booking-including pitching strategies and using software tools

How to build a six-figure (or more) business by focusing on niche podcast relationships

The importance of crafting standout pitches and leveraging AI tools like ChatGPT

The benefits and challenges of running your own podcast, and why guesting is a great way to start

Top 3 Takeaways

Podcast guesting is a high-impact, accessible form of PR: Getting clients on relevant podcasts can drive book sales, build credibility, and create long-lasting SEO benefits.

Success in podcast booking comes down to strong pitching and niche relationships: Learning to write compelling pitches and focusing on a specific podcast category can help you build a profitable agency-even as a solo operator.

You don’t need a massive team or upfront investment: With the right tools, a small client base, and a good process, you can start a side hustle or full-time business booking podcast guests, scaling as you grow.

Connect with Alice Draper:

LinkedIn: https://ae.linkedin.com/in/alice-m-draper

Website: https://hustlingwriters.com/

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