Producer Eric joins Travis in this episode to break down why creators, podcasters, and business owners do not need millions of followers to build a serious income online. Eric is a veteran content producer and host in his own right, bringing a creator’s eye for monetization strategies, niche positioning, and long-term brand building to the conversation.​

On this episode we talk about:

Why a massive audience is not required to make a full-time income as a creator

How brands are shifting ad dollars toward small and midsize, niche creators

Real examples of niche creators making five figures per month with modest audiences

Why CPMs/RPMs vary wildly by niche (finance vs comedy vs generic entertainment)

How to think about “blue ocean” opportunities and combining niches like Chiefs + Swifties

Top 3 Takeaways

You can out-earn much bigger creators by going narrow: a small, high-intent, niche audience often monetizes better than a huge, generic one because sponsors know exactly who they’re reaching.

Niche, high-ticket categories (brain health gear, vertical farming, audiophile equipment, real estate, finance) command far better ad rates and affiliate payouts than broad entertainment content.

The real lever is fit, not fame: if your content solves a specific problem for a clearly defined group—and you either sell something yourself or attract aligned sponsors—you do not need a massive following to build a multi–six or seven-figure business.

Notable Quotes

"You don't need to have a million subscribers on YouTube to be able to make a full time income from doing YouTube videos."

"Some people will have a half a million subscribers and make less than somebody with 15,000 subscribers, because it's in a very broad market that has really low RPMs."

"Sometimes niching down means niching up—you can combine two things you care about and create a blue ocean where there’s literally no competition."​

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