Skye Waterson is an ADHD strategist, coach, and the founder of Unconventional Organization. Diagnosed with ADHD during her PhD, Skye developed science-based systems to help entrepreneurs and executives stay focused, follow through, and scale without burning out. Her passion is helping business owners with unconventional brains unlock their superpower of focus in a world full of distractions.

On this episode we talk about:

Skye’s first dollar—classic paper run entrepreneurship and her early lessons in hiring (and overpaying her sister)

Her journey from academic “nerd” to entrepreneur, and how her family’s focus on education shaped her path

Being diagnosed with ADHD as an adult and why so many high performers struggle with focus

The difference between traditional solutions (like medication) and building custom systems for your brain

Why focus is the ultimate entrepreneurial superpower in today’s distraction-heavy world

Practical strategies for identifying what’s truly urgent versus what just feels urgent

How to break through “boring,” “confusing,” or emotionally challenging tasks using neuroscience-backed techniques

Managing shiny object syndrome and building routines that support working memory and productivity

The importance of balancing content consumption and creation as a modern entrepreneur

How to build business systems that free up your time and energy for what matters most

Top 3 Takeaways

Focus is a Superpower: In a world overloaded with distractions, the ability to focus on high-impact tasks is what separates successful entrepreneurs from the rest.

Systems Over Willpower: Custom strategies and systems—tailored to your brain—are more effective than relying on medication or brute force alone.

Urgent vs. Important: Learning to distinguish between what’s truly urgent and what just feels urgent is key to consistent revenue and long-term growth.

Notable Quotes

“You can get the best strategies and systems, but at the end of the day, it’s that consistent focus and time that you need.”

“Some of the most successful people I know are either formally diagnosed or self-diagnosed with ADHD—it’s their superpower.”

“If you can focus on something until that task is completed, that will allow you to have a leg up on all the competition around you.”

Connect with Skye Waterson:

Connect with Skye Waterson:

Instagram: @unconventionalorganisation (DM “makes money” for her Two Minute Focus Formula)

Website: http://unconventionalorganisation.com/

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