Jen Powell is the innovative CEO of JP Inc, a talent management agency revolutionizing influencer licensing with offices in LA, Nashville, and New York. With over 20 years of experience in modeling and influencer marketing, Jen has transformed the traditional fashion industry by embracing influencer-driven commerce early on, making her a unique leader in this space.

On this episode we talk about:

Jen’s transition from a top modeling agent to a pioneer in influencer marketing

Early success stories of monetizing fashion blogs through sponsorships

The challenges and opportunities within traditional modeling agencies

Founding JP Inc and growing it into a national influencer talent agency

The future of modeling, including digital/AI models and the enduring need for human connection

Creator brand development and licensing as a low-risk business strategy

Details about Jen’s course, "The Creator’s Path to Product"

Top 3 Takeaways

Social media followership is now a critical factor in hiring talent within the modeling and influencer industries.

Licensing allows creators to retain ownership of their intellectual property while scaling their brands with less risk.

Despite advances in digital and AI models, authentic human connection remains vital in storytelling and marketing.

Notable Quotes

"If there’s two models up for a job and one has 3 million followers and one has 5,000, the model with 3 million followers is going to get the job."

"It’s better to make everybody think you’re dumb than to speak up and remove all doubt."

"Human connection matters more than people think it does in modeling and storytelling."

"Licensing your creator business offers a less risky path while you build your brand and audience."

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