Larry Puckett is a world-renowned venture capitalist and entrepreneur who’s grown businesses from humble beginnings to multi-million dollar companies in finance, technology, distribution, and now all-natural supplements. Despite starting with very little, Larry’s career arc is one of persistence, reinvention, and finding repeatable success—especially when life (and business) go sideways.

On this episode we talk about:

Growing up with hardworking parents, learning about scarcity, and developing a relentless work ethic cutting lawns and hustling for every dollar

Learning (by necessity) that hard work doesn’t always equal good money—and why working harder for someone else isn’t the long-term answer

Early entrepreneurial setbacks: pouring money into a golf apparel company without building an audience, failing fast, and picking up critical lessons for the next time

The first real business win: starting an industrial lighting company that grew by focusing on client relationships and solving a basic, boring problem better than competitors

Missing the “obvious”—the lesson in seeing (or overlooking) the next big vertical when you’re too close to your own business

Making the leap (twice) from a steady, high-paying job to bet it all on a vision: burning the bridges, sacrificing luxuries, selling personal items, and even delivering groceries to keep the dream alive

The challenge and opportunity of entrepreneurship at 50+—why it’s never too late to dream bigger or set a new example for your kids (and grandkids)

Evolving from MLM to corporate roles, then to launching Theon Global—a debt-free, e-commerce supplement brand that went profitable in its first three days entirely through organic, audience-first marketing

Mistakes in business partnerships, trusting too fast, and learning that doing it yourself (with the right people) is often best

The importance of a mission-driven business: helping people live healthier lives with all-natural, all-organic alternatives

Top 3 Takeaways

You’re Never “Too Late”: Larry relaunched at age 50+—after big wins and major losses—proving age and circumstance are rarely the true barriers to entrepreneurship.

Boring Businesses Can Bring Big Wins: Success doesn’t require inventing the next “hot” thing; doing the basics better than anyone else is a winning formula.

Risk is Required—But Stack the Deck: Burn the bridges if you must, but minimize regret by preparing financially, learning from every setback, and building around proven audiences.

Notable Quotes

“We just stopped cold turkey...but about nine months in, it went from a lot of money to nothing. That’s when we decided: there’s no going back. We’re burning the bridge and selling everything.”

“You only lose if you quit. And the regret of not doing it will always outweigh the risk of trying.”

“Business is about fundamentals: solve real problems, build audiences, create something people need—then serve your customers and your team really, really well.”

Connect with Larry Puckett:

Website & Products: theonglobal.com

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