Amanda Northcutt is a six-time executive with 22 years of experience in consulting, startups, and marketing strategy. After leaving a high-paying Silicon Valley role, Amanda saw a gap: creators and subject matter experts with massive potential, but lacking the CEO-level operational expertise needed to scale. As co-founder and CEO of Level Up Creators and Level Up Creator School, Amanda now helps coaches and consultants build boutique, high-impact businesses that generate recurring revenue and generational wealth.

On this episode we talk about:

Amanda’s journey from Silicon Valley to creator consulting—and why she left the tech world on her own terms

The mission of Level Up Creators: helping experts and executives turn decades of business experience into thriving consulting and coaching firms

Why most creators and consultants struggle with operations, productization, and scaling—and how Amanda’s team bridges that gap

The ideal client profile: business experts (typically 40–60 years old) seeking legacy, impact, and a business they love for the next decade

How to productize services, escape the “time-for-money” trap, and build a business that fits your life goals

The importance of targeting painful, pervasive, urgent, and expensive problems for a specific audience

How to stand out in a saturated market by developing a proprietary methodology and building deep trust with your audience

Why high-ticket, high-touch, low-volume offers are the fastest path to impact and income for most experts

The power of partner marketing, niche podcast guesting, and relationship-based lead generation

How to structure partnerships and collaborations for maximum leverage and mutual benefit

The mindset shift required to start over in a new field and build credibility from scratch

Top 3 Takeaways

Productize and Specialize: Focus on solving urgent, expensive problems for a specific audience with a clear, proprietary methodology—don’t try to be everything to everyone.

Go High-Ticket First: Start with high-touch, high-value offers before expanding into lower-ticket products or communities; this maximizes your impact and income with fewer clients.

Leverage Partnerships and Niche Media: Build relationships with peers, pursue partner marketing, and guest on niche podcasts to reach your ideal clients—don’t chase only the biggest platforms.

Notable Quotes

“If you’re selling vitamins instead of Vicodin, you are not going to make sales—especially in a tough economy.”

“You should be spending 80% of your time on only the highest-leverage activities in your business.”

“The most successful people are willing to humble themselves and start over in a new field—they don’t care about losing status, they just want to do the work.”

Connect with Amanda Northcutt:

Website: welevelupcreators.com

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