Brixton Albert, a former Division I golfer and serial entrepreneur, turned his love of golf and digital business skills into Performance Golf, an education and product platform on track to surpass $125 million in revenue in 2025—all without outside funding. His journey combines relentless action, digital marketing expertise, and a deep commitment to both teaching and innovation, making Performance Golf one of the fastest-rising brands in the golf industry today.

How Brixton went from lemonade stands and caddying as a teen to building a global golf business, leveraging both his experience as a competitive golfer and his knowledge of digital sales and marketing.

The origins of Performance Golf: first digital courses, then clubs, training aids (like the Straight Stick and One Wedge), an innovative AI-powered app, and now immersive coaching events—all supported by partnerships with top instructors and rapid product expansion.

The value of aggressive testing, delayed gratification, and reinvesting profits—Brixton kept his job and lived lean until Performance Golf hit $30 million+ in annual sales.

The transformative impact of masterminds and mentors, including how a single paid brainstorming day led to immediate and explosive revenue growth.

Vivd examples of relentless action and adaptability—Brixton routinely diversified product lines, built strong teams, and learned to delegate in order to scale past eight and nine figures.

Relentless volume of action and rapid iteration are key: success is inevitable if you keep adjusting and learning from the market.

Get comfortable with rejection and failure—those who move forward without the fear of loss see outsized results over time.

Invest in mentorship, masterminds, and team building to expand vision and delegate; bigger impact requires stepping away from “doing it all yourself”.

“Under Brixton’s leadership, Performance Golf went from a single digital course to a $100M+ brand in 7 years, by always providing the highest-quality coaching and products.”

“After years in digital marketing, Brixton bet on himself, staying lean and reinvesting every dollar until his passion and vision met the market—a model for any founder scaling fast.”

“Performance Golf’s greatest breakthroughs came when Brixton invested in mentors and tested products relentlessly; rapid growth followed when he learned to delegate and scale.”

Connect with Brixton Albert

performancegolf.com

LinkedIn: https://www.linkedin.com/in/brixtonalbert

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