Visit GoHighLevel.com/Travis to try the ultimate all-in-one CRM platform.

On this episode of the Travis Makes Money podcast, Travis sits down with Shaun Clark (CEO), Varun Vairavan (CTO), and Robin Alex (COO), the co-founders of HighLevel. These three entrepreneurs have transformed the digital marketing landscape by creating an all-in-one CRM and business automation platform now used by millions. Their unique approach empowers users not just to run their businesses more efficiently, but to launch entirely new income streams—whether as agency owners, SaaS founders, or affiliates. The HighLevel team’s story is a masterclass in product-market fit, community-driven growth, and building opportunities for others to make money.

On this episode we talk about:

– How HighLevel grew to millions of users by empowering its community

– The three core ways to make money with HighLevel: agency-building, white-label SaaS, and affiliate marketing

– Practical steps for starting a digital agency using HighLevel’s tools—even with no prior experience

– How white-labeling HighLevel lets you create your own SaaS business without writing code

– The power of niche solutions and building IP on top of an existing platform

– HighLevel’s 40% recurring affiliate program and real-world success stories

– The dynamics of successful business partnerships and co-founder relationships

– The importance of radical honesty, mutual respect, and planning for the future in partnerships

Top 3 Takeaways

1. HighLevel isn’t just a software tool—it’s a business opportunity platform. You can build an agency, launch your own SaaS, or earn recurring revenue as an affiliate, all leveraging the same robust infrastructure.

2. Success comes from focusing on a single problem for a specific audience. The “riches are in the niches”—customize solutions for one market, and scale from there.

3. Strong partnerships are built on mutual respect, radical honesty, and clear upfront agreements. Prepare for the end at the beginning, and always keep the customer’s needs at the center of decisions.

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