Gilad Uziely is the co-founder and CEO of Sequence, the all-in-one money OS automating cash flow for small businesses and consumers. Launched in 2024, Sequence has already moved over $750 million, hit 1.5 million in ARR, grown 600% YOY, and raised $15 million from top VCs. Gilad is a serial fintech builder with deep experience in launching data-driven tech companies, and now helps thousands master their money through smart automation. Based in Tel Aviv, Gilad’s entrepreneurial journey is a testament to grit, risk-taking, and building tools that truly empower others.

On this episode we talk about:

Gilad’s first business: the classic lemonade stand outside his childhood home in Israel

The rise of Tel Aviv’s tech scene and why it’s become a global startup powerhouse

Fundraising in Israel’s VC-rich environment and the challenge of selling new ideas to investors

Lessons learned from earlier ventures—including raising capital for boutique hotels in Italy and navigating the risks of unconventional startups

The importance of choosing the right venture partners, understanding cap tables, and protecting yourself as a founder

Sequence’s core mission: Making it effortless to automate your cash flow, savings, investing, and financial goals with customizable rules and smart triggers

How to build intentional financial habits, protect your downside, and use automation to free up mental energy

The psychology of money: why separating funds, paying your future self first, and “working like you’re broke” are game-changing

Sequence users’ creative approaches to saving—whether for starting a business, IVF, travel, or building a true safety net

Advice for entrepreneurs: balancing business growth with personal finance, risk tolerance, and taking deliberate steps toward freedom

Top 3 Takeaways

Automate to Win: Setting up simple, intentional automation for your money removes human error, builds better habits, and gives you the peace of mind needed to take bigger risks and grow your business.

Intentional Planning Beats Random Spending: Building financial “maps” (like saving automatically for trips, investments, or your next business) ensures you live life now while planning for the future.

Connect, Ask, and Learn: Don’t wait for perfection—reach out to experienced founders for help with cap tables or decisions, and always dig your well before you’re thirsty (network before you need it).

Notable Quotes

“Automation can really change the trajectory of your life. We think of Sequence as a fitness app that goes to the gym for you.”

“Be intentional. Even if your plan is simple, it’s 90% of the work—just start, automate it, and tweak as you go.”

“If you don’t give your money a job, it’ll find a job somewhere else for you.”

Connect with Gilad Uziely & Sequence:

Website: use.getsequence.io/travischappell

Discount code: TRAVIS25

Email: [email protected] (offering free support for founders and those struggling with cap table issues)

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