In this episode, Travis and his producer Eric riff on the wild success of Jesse Cole and the Savannah Bananas, a baseball franchise that exploded by obsessing over fan experience instead of traditional revenue models. Using Jesse’s journey from near-bankruptcy to selling out NFL stadiums, they unpack how “fans first” thinking can transform any business, not just sports.

On this episode we talk about:

Why Jesse Cole eliminated every ad in the stadium and built a business that doesn’t rely on sponsorships

How the Savannah Bananas turned low-level summer league baseball into a sellout national phenomenon

The power (and risk) of saying no to traditional TV money and insisting on non‑exclusive broadcast deals

Why most owners cling to short‑term cash (fees, sponsors, overpriced concessions) instead of long‑term fan loyalty

How to apply “fans first” thinking in your own business by overdelivering value and playing a longer game

Top 3 Takeaways

When you truly put fans first—removing junk fees, overdelivering on experience, and making the product genuinely fun—you create word-of-mouth growth that no ad budget can buy.

Long-term vision requires rejecting easy, short-term money; saying no to ads, exclusive rights, or bad-fit sponsorships can unlock far bigger upside later.

Disruptors often look “insane” at first, but building for the next 10–20 years instead of the next 10–20 months is how you end up owning the category.

Notable Quotes

"Nobody walks into a ballpark saying, ‘I can’t wait to see what billboards they have in the outfield.’"

"Most people would rather keep the sponsors and the processing fees than mortgage their house to build the experience they actually believe in."

"If you massively overdeliver for the people already willing to part with their hard-earned dollars, it’s going to end up going pretty well for you."

✖️
✖️
✖️
✖️

🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.

🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.

🎁 Get an extended free trial at gohighlevel.com/travis

Learn more about your ad choices. Visit megaphone.fm/adchoices