Austin Armstrong is a 20+ year social media marketing veteran who started on MySpace at 14 and has since built a successful agency and AI-powered software company, Syllaby. He’s also the author of Virality, a book distilling two decades of wins, losses, and experiments into a practical playbook for turning attention into income.​

On this episode we talk about:

How Austin stumbled into social media marketing as a teenager on MySpace and turned it into real income.​

Why mentorship, agency life, and eventually software shaped how he thinks about content and business.​

The volume vs. quality debate and how to systematically “test” content topics, formats, and platforms.​

How to use AI to speed up ideation, scripting, and production without creating generic “AI slop.”​

Why entrepreneurs should treat content as a growth channel for their business, not their entire business.​

Top 3 Takeaways

Consistent volume matters, but it must be paired with strategic testing—categories, formats, and topics—so you can double down on what actually performs instead of blindly posting.​

AI should be used to buy back time (ideation, drafting, B‑roll, scheduling), not to fully replace your voice or expertise with regurgitated content that audiences and platforms are starting to reject.​

The real money is made when you connect content to a clear backend offer, system, or product—views are leverage, but they only pay if they point to a business.​

Notable Quotes

"You’re not going to science the hell out of this—the only way to keep getting hits is to increase volume, maintain quality, and keep publishing."​

"There are seasons of growth and seasons of learning; when what used to work stops working, it’s time to experiment, not quit."​

"AI shouldn’t be an excuse to ship more garbage—it should make you more productive at the parts of the process you already understand."​

Connect with Austin Armstrong:

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