“The mistake people make is they try to be a superhero, but they don’t realize that even Superman had kryptonite,” Chris “Bulldog” Collins says. “No one will believe you without imperfections. If you’re just putting the best part of you out there, then you’re not believable. You’re not believable if you’re too good to be true.” 

In the third installment of the Business Outlaws series on building your brand, the Outlaws lay out a detailed roadmap on how to effectively