Every business owner and entrepreneur wants customer retention and the ability to always have people who are willing to buy their products or partake in their business. Author Brittany Hodak joins us on the podcast today to discuss tips and tricks from her most recent book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. We go over why it's important to make the customer feel appreciated and unique, ways for real estate entrepreneurs to get investors consistently, and much more.