My guest today has spent her career driving innovation and leading with kindness. Tara is the CEO of Aspiritech, a leading QA testing company that provides meaningful employment opportunities for individuals on the autism spectrum. 

In this episode, we discuss neurodiversity & why it matters in today's workplace, how Aspiritech provides meaningful employment for autistic individuals, the business and cultural benefits of leading with kindness, practical ways to create a more inclusive work environment, and more.

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All the training, resources, templates, swipe files, content calendars AND MORE you need for an effective launch: check out Launch Week.

In this episode of Making Good, I’m tackling one of my most important marketing skills: launching. Whether you’re releasing a new product, offering a service, or reintroducing something you’ve shared before, launches are a nearly magical way to create buzz, drive sales, and strengthen your connection with your audience.

We’ll cover what launching means, why it’s critical for small business success, and my four-phase approach to crafting a launch plan that works. If launching feels intimidating or you’re unsure where to start, I’ve got you covered. Plus, I’m sharing some key strategies to make your next launch more impactful and less stressful.

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In this episode of Making Good Book Club, Charelle and I chat about Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. Spoiler alert: it’s not your typical productivity book. Instead of a list of time-saving hacks, Burkeman offers a radical reframe on how we think about time, productivity, and our short human lifespan (about 4,000 weeks on average).

We discuss key takeaways, like why you’ll never clear your to-do list, the importance of embracing imperfection, and how hobbies (just for fun!) can transform your life. If you’ve ever felt overwhelmed by the pressure to “do it all,” this conversation is for you.

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In this episode, I chat with Valerie Feghali, the content creator and visionary behind Wellness Vault who has made some big shifts in her own business in order to design it. Valerie shares her unique five-step process to reverse-engineer a business, along with practical advice on finding and pivoting to a new ideal customer, marketing through ads, and balancing the life you want with the business you’re building.

MAKING GOOD SHOW NOTES:
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Podcast publicity expert Christina Lenkowski joins me to share how podcast guesting can grow your business. We talk about why earned media builds trust, how to create a 2025 visibility plan, and her formula for writing pitches that land podcast guest spots. Full of actionable tips, this episode is a must-listen for business owners ready to increase their visibility and impact.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/278

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This month’s Making Good Book Club explores 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. Lauren and Charelle share their takeaways on achieving exponential growth by focusing on fewer, high-impact strategies and embracing an abundance mindset. Tune in for insights on making big transformations in your small business without burning out.

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In this episode, I talk with Takema Robinson, CEO of Converge, about how small businesses can create a big impact. From leveraging local business councils to aligning profits with purpose, this conversation is packed with actionable advice for entrepreneurs who want to make a difference.

MAKING GOOD SHOW NOTES:
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Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.

Get ready to dream big and plan smart! In this workshop-style episode, I’ll guide you through creating a plan for 2025 that’s not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and sticking to your plan, this episode is your ultimate guide to making 2025 your best year yet.

MAKING GOOD SHOW NOTES:
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Next steps:

• If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. 
• Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.

This episode is your step-by-step guide to doing a powerful Year in Review. Reflect on what went well, what challenged you, and what you learned in 2024. This practice isn’t just about looking back—it’s a way to set a clear, intentional course for 2025.

MAKING GOOD SHOW NOTES:
https://makinggoodpodcast.com/274

CONNECT WITH ME ON INSTAGRAM:
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Next steps:

• If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. 
• Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (The WELL), Nakeia has dedicated herself to closing the equity gap for Black women entrepreneurs. We dive into the importance of designing inclusive spaces, fostering community, and leveraging networks to create financial liberation for Black women.

Connect with Nakeia:

• NLD Strategic Website 
• She’s Well Networked Website
• The Well Website 
• Nakeia on Linkedin 
• Nakeia on Instagram
• The Well on Linkedin

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/273
CONNECT WITH ME ON INSTAGRAM:
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