Shane Caniglia. Co-founder and CEO of Plush Creative in Las Vegas.

Necessity is often the creator of invention, and my guest today is living proof of it.

Shane Caniglia is the CEO and Co-founder of Plush Creative, a Las Vegas-based agency that works in event marketing bringing together local casinos and restaurants with promotional efforts from liquor companies.

As the COVID pandemic began shutting down Las Vegas, Shane and his company were faced with a business that went almost overnight from having more work than then could handle to having little to no business.

Their ability to look reality in the eye and quickly address a huge new need that arose from the situation is a breathtaking example of the power of entrepreneurship and the importance of engaging your entire team to help solve problems.

Some people respond to change when it comes, others embrace it as a way of life.  My guest in today’s podcast is Tiago Santana, Founder and CEO of Gray Group International in Las Vegas.  

Tiago’s ability to see opportunities that others do not and obsession with making a positive difference in the world has led him on a unique journey from leading an Air Conditioning company to creating an innovative “Growth Collective” helping companies that do good win.  Tiago shares his insights on building “wow-worthy” experiences throughout that Buyer’s Journey and his own experiences on how he has, and continues, to make a positive impact on the world through continued innovation.

Throughout the challenges of the Corona Virus pandemic, innovative companies have been able to take their foundational products and services and effectively pivot them to address new needs and solve new challenges.  

My guest today is Breck Rice, Chief Revenue Officer of ServeRx.  His company leveraged their culture of always looking for ways to help the Pharmaceutical industry to find new ways to mitigate risk for employees and create health daily screening programs and technology to enable businesses to reopen and get back to business.

There are two kinds of “pivots” in business. Most pivots involve companies changing their business models or plans to tackle new opportunities for meet market change. The more rare pivots are those businesses who seek to change the fundamental industry they are in, leapfrogging competition and altering consumer expectation itself.  

At the heart of every great business pivot is an idea that enables true disruption, enabling companies to not just incrementally improve but to leapfrog competition or transform customer experience.  

I am thrilled to share my conversation with one of foremost experts on innovation, Richard Haasnoot.  Richard is Founder and Head Coach at Innovate2Grow Experts, a company that works with leading brands around the world to identify, ideate and begin to commercialize real transformative innovation.  Richard is also the host of a leading Podcasts on innovation best practices – i2ge.com/podcast, and author of multiple books on innovation, management and spiritual wellness.  Today’s conversation highlights the factors that drive brands to think big about making change, what defines truly successful innovations and the factors that enable success through these major changes. 

The word priority used to have no plural. You either had one or you didn’t. While we have broadened the definition, the fact is that the more priorities you have the less each of them is important. Instead of a list of the many things that should get accomplished, focus on the few things that absolutely must and get them done on time and high quality. The impact of less will be far more!

As leaders, we often get lost in what needs to get done, when it is due and how to do it.  In the heat of the moment it’s easy to forget the single biggest question people have which will determine whether they are following orders or embracing them.  That question is “why”.  Whether it’s rolling out EOS or almost anything you are looking for your people to buy into, starting with a clear understanding of why you’re asking them to do it in the first place is the key to real results.

Growing a business with a definitive plan is hard enough, but what has fascinated me over the past year are those businesses that face either opportunities or challenges they did not expect and execute major changes to their business model.  I’ve turned this interest in business “pivots” into a podcast named Making Pivotal Change, where business leaders and entrepreneurs share stories of what drove these pivots and how they were able to execute them.

My first guest is Gene Guarino, Founder and President of Residential Living Academy, who shares the challenges faced transforming his business in weeks from purely on-site training to a virtual environment following the Corona lockdowns.

Keeping your team focused on priorities can be difficult; That’s why setting ROCKs is so critical in moving your business forward!

It’s human nature...  When we see a problem or something that needs to get done, we allow wan to jump in and help do it.  That’s even more true of business owners, but it’s often not the real way we can help.  A leader’s true role isn’t to be in the foxhole, but to sit above things view the business from above to see things others cant and provide solutions that those working “in” the business just can’t see.

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