61% said sales enablement was useless on Bravado (yikes). While the community is very direct, there's a couple of reasons sales enablement doesn't succeed.

We talk about the problems, how to overcome them - and share one or two counter-intuitive approaches you can take.

Key points

• The problems sales enablement can solve (04:08)
• Why sales enablement matters (06:59)
• It should be called revenue enablement, here's what they do (09:12)
• What folks should you hire? (13:00)
• Recruit your top rep to do coaching (15:41)
• Sales enablement to actively participate in sales calls (27:55)
• Wrapup (29:28)

If you want to see the show, check it out on YouTube: https://www.youtube.com/@growblocks/podcasts